The snapshot
We turned SurveyKiwi from an “under the radar” tool into a dominant SaaS player. By rebuilding their ad account from the ground up, we drove a 300% increase in paid plan purchases and a 45% jump in free sign-ups in just 30 days.
About the client
SurveyKiwi is a versatile SaaS platform that empowers users to create high-impact surveys, forms, and quizzes. Operating on a freemium model, they provide a localized, intuitive experience that caters specifically to the Latin American market. Despite having a superior product for Spanish-speaking businesses, they were fighting for oxygen in a market dominated by massive global players.
Services provided
Google Ads
YouTube Shorts
Google Analytics
The challenge
SurveyKiwi had the tech, the pricing, and the localized edge, but they were effectively invisible to their target audience. They were being suffocated by stiff competition from industry giants like Typeform and SurveyMonkey.
When we audited their campaigns, we discovered that the brand was leaving massive amounts of money on the table. The roadblocks were clear:We realized scaling required
A Visibility Bottleneck: Their non-branded search ads had a measly 10% impression share. For every 10 people looking for a survey tool, 9 of them never even saw SurveyKiwi.
Stagnant Ad Architecture: The account was running on autopilot. Most ad groups had only one ad, resulting in “Poor” strength ratings and zero creative variety to engage users.
Low-Quality Traffic: Automated site-links were pushing irrelevant pages instead of high-value features, which tanked their conversion potential.
Broad-Match Chaos: They were burning budget on generic keywords that brought in clicks but zero revenue.
Our strategy
We didn’t just want to “fix” their ads—we wanted to build a growth engine that would scale. We moved SurveyKiwi toward a full-funnel TOFU-MOFU-BOFU model designed to nurture users from first click to paid subscription.
Capturing the Top of the Funnel: We broke away from the “text-only” mindset and launched YouTube Shorts and Demand Gen campaigns. These high-energy videos allowed us to stop the scroll and build massive brand awareness across the LATAM region.
The “Gold Mine” Keyword Strategy: We performed “keyword surgery,” moving away from expensive, generic terms and locking in on high-intent, long-tail keywords like “hacer encuesta gratis”.
Precision Remarketing: Using GA4 data, we built custom audiences to re-engage “the ones that got away”—specifically users who hit the pricing page but didn’t convert.
A/B Testing & Localization: We launched experimental landing pages in Spanish to test which messaging resonated best with the LATAM audience, ensuring every dollar spent was backed by data.
The Game Changer
The game changed when our November data analysis revealed a massive opportunity in Mexico and Argentina. These markets were yielding incredible conversion rates at a fraction of the cost, yet they were being starved of budget.
We made the call to aggressively reallocate budget into these high-ROI zones. The impact was almost instant. Visibility in Argentina shot up with a 337% jump in impressions, and because we had optimized the user journey, total conversions in Mexico exploded by 281%.
Results
In just 30 days, SurveyKiwi went from an underdog to a localized powerhouse. We didn’t just move the needle; we redefined their growth trajectory.
300% SURGE in Paid Plan Purchases
45% BOOST in Free Sign-up Volume
288% EXPLOSION in Total Conversions (Argentina)
281% EXPLOSION in Total Conversions (Mexico)
24% REDUCTION in Cost Per Acquisition (Argentina)
⚡️ Stop letting the big players dominate your space. At MC Media Group, we specialize in finding the hidden growth levers in your data and turning them into paid results.
