Their story
Aroma Espejo is a Mexico-based DTC perfume brand offering fragrances inspired by luxury brands at a fraction of the price, selling primarily through its Shopify store.
In a category dominated by global beauty giants, the challenge wasn’t just selling, it was earning attention, trust, and scale from scratch.
The challenge
When we started in April 2025:
- Only 8 sales from TikTok Ads
- No structured campaign strategy
- No creative testing system
- High risk of account penalties due to trademark policies
- Extremely competitive beauty market
On top of that, the brand needed to communicate a delicate value proposition 👉 “Inspired by luxury” — without violating platform rules or losing credibility.
Services provided
TikTok Ads
TikTok Shop
The insight
This wasn’t a traffic problem.
It was a positioning + execution problem inside a restrictive platform.
We realized scaling required:
- Building trust through content
- Staying 100% compliant
- Turning creatives into the main growth lever
The strategy
We built a 3-layer growth system for Aroma
1. Structured creative testing
Every variable was tested with intent:
- Hooks
- Messaging angles
- UGC Creators
- Formats
2. Full-funnel TikTok system
We didn’t rely on one campaign, we built a complete system:
- Prospecting fordemand generation
- Testing foridentifying winners
- Remarketing for conversion
3. Compliance-first scaling
We adapted all creatives to:
- Avoid brand references
- Showcase only original products
- Align fully with TikTok policies
This unlocked safe and scalable growth.
Execution
High-converting UGC-style videos
Daily monitoring of beauty trends
Spark Ads to scale organic winners
TikTok Shop integration for in-app purchases
Performance-wise:
Funnel-based segmentation
Dynamic remarketing windows – 1, 3, 7, 14 & 30 days –
Cart abandonment recovery campaigns
TikTok-exclusive offers
Results
In just 90 days
From 8 to 332 monthly purchases (+4000%)
Revenue growth of +2400% in the first month
Consistent 4–6x ROAS
Stable CPA between $9–$12 USD
Long-term growth
Over the first year
3,200+ purchases
$200K+ USD in revenue
Average ROAS of 5x
Final takeaway
TikTok is not just a branding channel. It’s a performance engine — if you build the right system. This case shows what happens when:
- Creative strategy meets performance
- Compliance meets scale
- Execution meets structure
⚡️ If you’re looking to turn TikTok into a real revenue channel, this is exactly how we do it.
